Achtung! Vot is zis?
If you are developing Adsense websites, you probably have seen a couple of translation software offers just lately. Moving into foreign language markets is a good idea, but (there is always a “but” isn’t there?) I advise you not to rely on translation software to deliver you usable content.
I have been working in the German IT market since 1982, and I tell you this. Poor translations will not work. Software, such as Babelfish, Yahoo and others translate too literally and are not able to transfer the sense of the original text. This is also the reason why a lot of successful English language comedy films are not successful when translated for foreign markets.
I have tried all sorts of translation software over the years and none of them was any good. I tell you this because a poorly translated website will not get you the acceptance for your website you are trying to achieve, especially under German speaking people.
You will give the impression of not caring about what you put online and as soon as the reader gets into the first paragraph they are gone!
Let me give you an example of what can happen: A customer of mine who runs several German language travel websites wanted me to set up links for website translations into English and French. I told him the same thing, but he wanted it. So after setting it up we checked his statistics for 3 months. He did not get one sale from the automatically translated pages although people were clicking on the links.
Personally, I get turned off at the poor English language which you find on the Internet, especially from the US, so you can maybe understand people whose mother tongue is not English having to read these translations.
Don’t misunderstand me; I believe you can achieve a boost to your profits by presenting your content in several languages. I just wanted to warn you that using automatic translation software can backfire on you.
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